Binance’s New US Stock-Trading Service Pulls in $400 Million in Its First Week

A quick start for Binance’s stock surge

Binance, the largest in the world cryptocurrency exchange by trade volumehas confirmed that its new stock offering exceeded $400 million in assets under management (AUM) just one week after its launch. The service went live on June 1, opening access to more than 7,000 stocks listed in the United States and exchange-traded funds (ETFs) for eligible customers outside the United States.

Binance offers the stocks with zero trading commission and fractional positions from just $5, funded by stable coins attach ( USDT) and the USD coin (USDC) as well as its native token BNB. The underlying shares are held by a regulated clearing broker in the United States, and purchasers remain eligible for applicable dividends and corporate actions.

The Stocks rollout is the latest element of Binance’s efforts to become a financial “super app” spanning cryptostocks and payments. For a generation of users who already manage their money internally crypto portfolios, the pitch does not include separate brokerage accounts, no respect for traditional banking hours and settlements in stable coins users already hold.

Raising $400 million in seven days suggests the offering was accepted by the general public, even against the backdrop of a massive market sell-off that sent token prices plummeting. It also puts Binance squarely in a race that now includes both crypto-native companies and traditional brokerages, all struggling to merge stocks and digital assets into a single experience.

Tokenized “Bstocks” are the real end game

The stock trading service is just an on-ramp as, alongside the aforementioned launch, Binance also previewed Bstocks, tokenized versions of select US stocks and ETFs that users will be able to create by converting eligible stocks into digital tokens on BNB Chain. Tokens are designed for near instant settlement and to be plugged directly into decentralized finance ( Challenge), which a conventional share certificate will never be able to do.

The structure is based on regulatory engineering with Bstocks which will be issued by BTECH Holdings Ltd, a special purpose vehicle (SPV) registered in Abu Dhabi Global Market (a jurisdiction that has courted tokenization projects). The product remains subject to regulatory approvals and is expected to arrive in the coming weeks rather than at launch.

If Bstocks are successful, they could turn passive stock exposure into an on-chain composable asset (usable as collateral, tradable 24 hours a day, and mobile across the world). BNB ecosystem). It is the bridge between traditional finance and crypto that the industry has been promising for years.

A market racing towards billions

From the outside, Binance is betting on a sector that is today small but growing rapidly. Tokenized stocks have grown from less than $300 million in early 2025 to around $1.5 billion, and Binance Research has argued that the opportunity is much greater, projecting that tokenized assets could reach $1.6 trillion by 2030, even at modest adoption rates.

The broader token asset market, led by Treasuries, has already exceeded $34 billiona 10-fold increase that shows institutional plumbing is being rebuilt blockchain rails. That said, rregulation remains the oscillation factor. As Bitcoin.com News reported earlier, tokenized US stocks are heading towards a clearer trend. SEC Exemption Frameworkand Binance’s own executives have called the next 12 to 18 months define a turning point for tokenization.

A friendlier regulation in Washington would allow products like Bstocks to expand beyond offshore SPV structures and reach the general public. For now, the $400 million title is a dynamic story, and not a finished one, as the numbers still need to continue to climb to prove that demand is sustainable rather than launch week curiosity.