OnePay, which is majority-owned by Walmart, has added more than a dozen crypto tokens to its offerings that the digital assets chief said “meets the high bar” set by the banking app’s customers.
Since its launch in January, offering Bitcoin (BTC) and Ethereum (ETH) on its nascent crypto platform, OnePay added SUI on Thursday (ISU), Polygon (Pole) and arbitration (ARA) just days after listing 10 other tokens, including Solana (GROUND), , Cardano (ADA), Bitcoin Cash (BCH) and PAX Gold (PAXG).
“We plan to continue to grow thoughtfully, prioritizing assets that meet high criteria: demand, liquidity, regulatory clarity, and long-term utility,” Ron Rojany, OnePay Managing Director, Core App & Crypto, told Cointelegraph in an email.
“We’re less focused on finding the latest assets and more on offering a curated set of assets that match how our customers actually use and think about their money,” he said.
Rojany did not disclose any figures on crypto adoption among OnePay account holders, saying only that the fintech is seeing “strong engagement, particularly among customers who are new to crypto and looking for an easy, integrated way to get started.”
OnePay has positioned itself as an American version of a “superapp”, modeled on the Chinese WeChat model. The platform already offers banking services, including high-yield savings accounts, credit and debit cards, loans and wireless plans.
The company also offers a digital wallet that customers can use when paying at Walmart stores and on the retail giant’s website. The retail giant’s U.S. operations had net revenue of $462.4 billion in fiscal 2025, according to the company’s latest annual report. report.
“We are still ahead and our goal is to build our crypto platform the right way: creating a reliable, secure and intuitive experience for everyday customers,” Rojany said.
Related: BNP Paribas adds six Bitcoin and Ether ETNs for individual clients in France
Fintech’s Pursuit of Superapps Gets Boost from SEC Chairman
OnePay isn’t the only company looking for a financial services superapp. In late September, Coinbase CEO Brian Armstrong outlined plans to create a crypto superappoffering credit cards, payments and Bitcoin rewards to rival traditional banks.
Earlier this month, Japan Startale Group said it would use the funding of a recently completed $50 million Series A investment round to expand its superapp to integrate on-chain payments, asset management and services into a single platform.
U.S. Securities and Exchange Commission Chairman Paul Atkins in September expressed support for the platforms offering several financial services within a single regulatory framework.
The regulator’s updated strategy includes allowing platforms to operate as “super-apps” that can facilitate trading, lending and staking of digital assets under a single regulatory framework.
“I have directed Commission staff to develop additional guidance and proposals to ultimately make this ‘super-enforcement’ vision a reality,” Atkins said. said in July.
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