Queens Park Rangers is headed on asset token, associating with Tokenfi in a sponsorship agreement that could convert fans participation into a negotiable market. The EFL Championship Club is testing if Blockchain can finally decipher conventional sports.
Summary
- Queens Park Rangers is associated with Tokenfi in a pioneering movement to tokenize the participation of fans.
- The agreement includes digital campaigns and explores fans ownership bets in club assets.
- Future ties with Floki and Valhalla insinuate the integration of deeper blockchain into sports.
In Press release Dady on July 29, Queens Park Rangers and Tokenfi announced a several-year sponsorship agreement that positions the tokenization platform as the official sponsor of the club’s training kit for the Club for the 2025-2026 season.
Beyond the traditional brand, the Tokenfi logo will appear in the training teams and at the Loftus Road stadium, with the agreement that includes plans to explore models of participation of fans based on blockchain, which can allow their own followers of tokenized clubs.
How they plan how Tokenfi and QPR convert fans into interested parties
The association goes beyond the brands of the brand kit and stadium training. QPR and Tokenfi have outlined plans for digital activations, including specific email campaigns, day graphics and a promotional video to present to fans tokenization concepts.
But the real intrigue lies in what comes next: the two parties will explore ways to tokenize the club’s assets, which could give to the participating supporters in everything, from exclusive goods to historical memories.
“The future for clubs is the tokenization of club assets,” said Pedro Vidal, Boki Community Relations officer. “We are training fans to have a piece of the QPR trip while promoting innovation in fans’ commitment.”
While the details remain secret, the agreement leaves space for the brothers projects of Tokenfi Flowi and Valhalla to integrate with QPR in future phases. Floki, a meme coin with an surprisingly robustly rolled up ecosystem, could play a role in the rewards or fidelization of fans, while Valhalla, a NFT game game for game for the game, could open doors for experiences of gamified fans
But the challenge remains the execution; Past cryptographic sports agreements have often struggled after the initial exaggeration, leaving the skeptical fans about the usefulness of the real world of Blockchain.
