Fold’s last play makes Bitcoin as easy to give as a last minute birthday card. With Blackhawk’s retail muscle, BTC is now a payment line option in more than 400,000 stores, transforming crypto of an investment into something that users collect while buying.
Summary
- Double members with Blackhawk Network to distribute bitcoin gift cards in more than 400,000 retail locations.
- The movement incorporates bitcoin in family consumption channels such as gift cards, loyalty programs and electronic commerce.
On July 31, Fold Holdings, Inc. announced An association with Blackhawk Network, the power behind the brand payment solutions for the main retailers, to distribute their bitcoin gift cards in the digital retail panorama of the United States.
The agreement places Fold’s offer in front of millions of consumers through the vast Blackhawk network, which includes electronic commerce platforms, loyalty programs and, eventually, physical stores at the end of this year. For the fold, this represents a deliberate pivot to normalize Bitcoin (BTC) In spaces where most cryptographic companies have fought to penetrate: daily expense.
How Fold and Blackhawk are rewriting Bitcoin’s play book
The Fold Association with Blackhawk is a strategic movement to avoid the most persistent adoption barriers of Crypto. Blackhawk, a leader behind the brand payments, powers of gift card programs for retailers such as Walmart, Amazon and Target, managing billions in transactions annually.
For the fold, this allows you to take advantage of a system already rooted in consumer behavior as a tool to boost the adoption of cryptography. As the Fold CEO expressed, the goal is to meet the users where they are; Not with a new technology to learn, but with a family financial tool that now contains Bitcoin.
The mechanics is simple. Run in May 2025, the Bitcoin follo gift card works like any other prepaid card. Buyers select an amount, buy the card digitally or (soon) in the store, and the recipients work through the fold application.
No wallet configuration is required in advance, eliminating friction that generally deters casual users. Once redeemed, you can keep the bitcoin, spend through the fold debit card or transfer to a private wallet. It is a Trojan horses strategy: by the time users realize that they are interacting with Bitcoin, the typical obstacles of incorporation have already cleared.
Fold’s ability to execute this strategy is backed by its state as a cryptographic company that quotes on the stock market. Its debut in February 2025 Nasdaq, completed through a SPAC fusion of $ 365 million with FTAC Emerald Acquisition Corp., provided capital and credibility.
This legitimacy has helped fold safe associations with traditional finance players such as Blackhawk. The agreement also coincides with the reports that Blackhawk can be acquired by the GTCR private capital firm, suggesting that both companies see integrated cryptographic services as a key growth vector.
