Donald Trump Jr., the eldest son of the American president, revealed an investment in Thumzup Media Corp, a social media marketing company that adopted Bitcoin (BTC) Treasury strategy.
Trump Jr. currently has 350,000 shares of the company, worth nearly $ 3.3 million, according to BloombergAnd the action is currently negotiated at around $ 9.50 per share.
The Board of Directors of the Company approved the use of Bitcoin as an corporate treasury actor In November 2024 by lit the green up to $ 1 million in BTC. The CEO of the company, Robert Steele, said following the decision:
“With the newly sanctioned Bitcoin ETFs and the growing support of institutional investors, Bitcoin presents a strong addition to our approach to the Treasury.
In May, the company also filed a universal conservation registration with the American Securities and Exchange commission (SEC) increase 200 million dollars thanks to business debt and equity to finance other Bitcoin acquisitions.
Thumzup currently contains 19.11 BTC, worth more than $ 2.1 million, according to data from Bitcointheriesthat he began to accumulate in January.
THE Proliferation of Bitcoin cash societies Since 2024, some analysts have been speculating on the sustainability of the corporate cash model and if these institutions are there to stay or purge, triggering the next prolonged bear market.
In relation: The American bitcoin linked to Trump collects $ 220 million for mining, the Treasury
Analysts and BTC Maxis have questioned the copies of the strategy
The co-founder of the Michael Saylor strategy popularized the concept of Bitcoin Treasury after reoriented the Business Intelligence software company in a Bitcoin cash company in 2020.
Since that time, 258 institutions have adopted Bitcoin in the context of their business reserves, in particular asset managers, public enterprises, Bitcointheries.
However, some analysts argue that the trend is not durable and that many of the Copycats strategy will fail Due to a lack of conviction in digital assets wearing the offer.
Bitcoin Maximalist Max Keizer said This Saylor and his business were tested in combat, altering the markets of previous bears and continuous accumulation by market cycles, unlike new cash companies that have not been faced with a slowdown in the market.
A report of the venture capital company Breed, published in June, echoes the position of Keizer which Most Bitcoin cash companies will not survive And will be forced to a death spiral once BTC prices are starting to decrease.
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